Franchise Models

Franchisee provides capital investment for store setup and owns the outlet. Company manages all operations.

• •Franchisee Provides Capital Investment for store setup and owns the outlet.
• •Franchisee is responsible for billing, stocking, customer service and other in store operations as per the brand guidelines and SOPs, compliance is ensured by our team.
• •Franchisee is responsible for providing staffing, and store operational expenditure.
• •Franchisor is responsible for store location survey and approval, and timely setup and launch of the new store according to our brand elements and positioning. Including all the Interior and store assets' setup.
• •Franchisor is responsible for training store staff (If any) and the store manager/franchise owner in the areas of store operation and management, in-store inventory management, customer service, sales, and billing using the system (software) provided by the franchisor.
• •Franchisor is responsible for timely delivering stock to the franchise at a fixed gross margin (18-20%) for the franchisee.
• •No freight charges applicable to the franchise on delivery.
• •Franchisor is responsible for handling backend operations such as managing inventory and supply chain, providing RTV/RTW service to the franchise in order to prevent its loss due to damage and expiry, conducting regular store surveys and audits to ensure compliance to our operating procedures and keep a check for pilferage, shrinkage, expiry and damage.
• •Franchisor is responsible for reviewing the store sale, the flow of inventory, implementing metrics like demand forecasting and customer sale trends to provide the optimal stock on the right time to prevent wastage.
• •Royalty: 3% after 6 months on target basis
• •Franchisor is responsible for BTL marketing activities, and promotional campaigns.
• •40-60 Ratio of Branded and Non-Branded products (D2C Brands)

Franchisee invests and operates the store independently.

• •Franchisee Provides Capital Investment for store setup and owns the outlet.
• •Franchisee is responsible for billing, stocking, customer service and other in store operations as per the brand guidelines and SOPs.
• •Franchisee is responsible for providing staffing, and other store operational expenditure.
• •Franchisor is responsible for store location survey and approval, and timely setup and launch of the new store according to our brand elements and positioning. Including all the Interior and store assets' setup.
• •Franchisor is responsible for training store staff (If any) and the store manager/franchise owner in the areas of store operation and management, in-store inventory management, customer service, sales, and billing using the system (software) provided by the franchisor.
• •Franchisor is only responsible for providing the first stock to the franchise at the time of store launch at fixed gross margin (18-20%) for the franchisee. Only for the first time
• •Franchisee is responsible for communicating and dealing with vendors, managing purchase, negotiating margins, managing inventory, managing RTV/RTW to cut losses due to expiry and damage and keep a check for pilferage, shrinkage, expiry and damage.
• •Franchisee is responsible for reviewing the store sale, the flow of inventory, implementing metrics like demand forecasting and customer sale trends to provide the optimal stock on the right time to prevent wastage.
• •The Franchisor can help the franchisee set vendors and negotiate margin, if the franchisee requires so.
• •The franchisee can purchase stock from the franchisor if it wishes to, making the franchisor the franchisee's stock vendor.
• •In case the FOFO franchisee decides to purchase stock from the franchisor, the franchisor shall provide RTV/RTW to the franchisee.
• •In case the FOFO franchisee decides to purchase stock from the franchisor, the franchisee shall be liable to pay freight charges as applicable.
• •2% royalty
• •40-60 Ratio of Branded and Non-Branded products (D2C Brands)

Premium store with superior ambience and exclusive product mix.

• •Franchisee Provides Capital Investment for store setup, store operational expenditure (Electricity, water) and owns the outlet.
• •Franchisor is responsible for billing, stocking, customer service and other in store operations as per the brand guidelines and SOPs.
• •Franchisor is responsible for providing staffing.
• •Franchisor is responsible for store location survey and approval, and timely setup and launch of the new store according to our brand elements and positioning. Including all the Interior and store assets' setup.
• •Franchisor is responsible for training store staff (If any) and the store manager/franchise owner in the areas of store operation and management, in-store inventory management, customer service, sales, and billing using the system (software) provided by the franchisor.
• •Franchisor is responsible for timely delivering stock to the franchise at a fixed gross margin (18-20%) for the franchisee.
• •No freight charges applicable to the franchise on delivery.
• •Franchisor is responsible for handling backend operations such as managing inventory and supply chain, providing RTV/RTW service to the franchise in order to prevent its loss due to damage and expiry, conducting regular store surveys and audits to ensure compliance to our operating procedures and keep a check for pilferage, shrinkage, expiry and damage.
• •Franchisor is responsible for reviewing the store sale, the flow of inventory, implementing metrics like demand forecasting and customer sale trends to provide the optimal stock at the right time to prevent wastage.
• •No royalty on sales for the first 6 months
• •Royalty: 4% after 6 months on target basis
• •Franchisor is responsible for BTL marketing activities, and promotional campaigns.
• •Store well equipped (More assets)
• •Premium in store ambience/feel (Interior Design)
• •50-50 Ratio of Branded and Non-Branded products (D2C Brands)